PLNTS.com; the one-stop-shop for unique plants
Special and rare plants are often difficult to obtain in regular plant stores. The Mostert brothers wanted to change that. What started as a dream from their grandfather’s greenhouse has become reality: their special collection of plants is now available for all plant lovers in the renewed webshop plnts.com. Precisely that one rare plant or that cute little baby plant, which with care and love can grow into a lush living room plant. The webshop also offers you everything you need as a plantlover to take care of your plants; stylish pots, accessories and exclusive care products, as well as advice and support in taking care of your plants.
From small greenhouse tot online webshop
PLNTS was started by three brothers as a student project. Their family owns a commercial greenhouse in the Netherlands and so, having grown up surrounded by green, they started thinking about the possibilities of growing little baby plants and making them more accessible for plant lovers. They started up in a small greenhouse of their grandfather, and opened an online shop alongside an Instagram account, @onlinebabyplants. They quickly discovered to their surprise that many people loved the little plants as much as they do. As they shared their knowledge of growing plants, the Instagram account quickly gathered fans. They discovered that sharing pictures of customers and fellow plant lovers really made it special and began to form a community. These new social channels offered plant lovers a platform to post their experiences, knowledge and inspiration, and opened new doors for plant fans all over Europe.
Growing a bigger brand
This experience gave the brothers the idea of setting up a bigger plants brand. Jesse Mostert: “We began to search for a name that would perfectly fit the products and community as it was no longer a little online babyplantshop. And so the brand PLNTS.com was born!”
Sharing the love of green across Europe
And that’s where they are today- the little greenhouse in the backyard has grown steadily into a family business shipping beautiful plants to fans across Europe. Jesse Mostert: “The PLNTS community consists of more than 175,000 plant fans from all over Europe and is still growing, but we’ve never lost sight of that founding vision- the love for sharing green. We look forward to the future and hope that our PLNTS community, just like our plants, will continue to grow”
Get in touch
If you have a media request or anything else you’d like to ask us, please don’t hesitate to get in touch. We’re more than happy to hear from you!